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All work

G Chambers

  • Brand Identity
Delivered
Logo · Business cards · Letterhead
Palette
4 colours, measured off the artwork
G Chambers — the identity

The palette

Sampled from the artwork itself — not matched by eye. Click a chip to copy its hex.

The mark

An eagle, head turned in profile, with its wings thrown open into two long fans that sweep down and around the wordmark — closer to a laurel wreath than to a bird in flight, which is the point. The feathers are cut as separate blades rather than drawn as a mass, so the silhouette keeps its detail at business-card size where a solid wing would fill in.

The G is a full-height cap that the rest of "Chambers" sits down against, and a thin orange flourish runs underneath the whole lockup — a signature line rather than a rule, and the only colour in an otherwise black-and-white identity.

Applied across cards and letterhead, where the mark holds up in solid black on white and the orange survives being reduced to a single hairline.

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