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Lightroom Presets Download

  • Brand Identity
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Palette
4 colours, measured off the artwork
Lightroom Presets Download — the identity

The palette

Sampled from the artwork itself — not matched by eye. Click a chip to copy its hex.

The mark

An LR monogram cut as one connected shape — the L's foot running straight into the base of the R, so the pair shares a baseline stroke and reads as a single object. The R's leg is drawn as a diagonal that mirrors the L's corner, which is what stops the two letters looking merely adjacent.

The fill is a vertical gradient from crimson at the top through to a warm coral at the foot, and it carries a fine grain texture — a deliberate reference to film, and the one place the mark admits what it is for. In the reversed version the gradient drops out entirely and the grain stays, which is the smarter of the two treatments.

Lightroom Presets is set in a high-contrast serif with Download letterspaced wide beneath it, keeping the type editorial against a monogram that is pure colour.

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