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WordpressFeel

  • Brand Identity
Delivered
Logo · App icon
Palette
4 colours, measured off the artwork
WordpressFeel — the identity

The palette

Sampled from the artwork itself — not matched by eye. Click a chip to copy its hex.

The mark

A script wordmark where the two capitals are the whole design. The W opens with a long flourish that loops back over itself before the letter proper begins, and the F of "Feel" is drawn as a mirrored partner to it — the two swashes leaning towards each other across the middle of the word so the lockup has a centre.

Between them, "ordpress" and "eel" are set small and upright in the same red, which is what keeps a very decorative pair of capitals legible as a single name.

Red on mint, red on yellow, white reversed out of a red tile, and the W alone as an app icon — the last of which is why the flourish had to resolve into a closed shape rather than trail off.

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