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MG Edit Zone

  • Brand Identity
Delivered
Logo · App icon
Palette
3 colours, measured off the artwork
MG Edit Zone — the identity

The palette

Sampled from the artwork itself — not matched by eye. Click a chip to copy its hex.

The mark

A monoline monogram drawn with a single pen weight throughout. The M is built from four long strokes that overshoot where they meet, leaving small open corners rather than closed joints, and the G is a near-circle cut flat with a squared-off bar. The two letters overlap by one stroke so the M's last leg is also the G's left edge.

Underneath, Edit Zone is set in a rounded, slightly irregular display face — the one soft element in an otherwise geometric mark, and what keeps a video-editing brand from reading as a bank.

Two colours only: a muted plum and a warm apricot, split so the M is white or black and the G always takes the apricot. Shown reversed on plum, in black on apricot, and as a rounded app tile where the pale strokes on plum hold up at small sizes.

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