ServFox

The fox is the F. Its head and ears form the letter's upper arm, the body drops into the stem, and the brush curls back across the word to finish where a crossbar would be — so the animal and the letterform are the same strokes rather than a mascot placed next to a wordmark. Underneath, the O of "Fox" is closed with a downward point, turning it into a map pin without adding an object: a service you can locate. The tagline reads Services Live Here, and the pin is what makes that literal.

The gradient runs hot-to-cool along the animal — deeper red where the tail meets the body, lifting to a clear amber at the ears — which gives a flat vector mark the illusion of a light source. "Serv" is set in the same orange, "Fox" in white, so the lockup splits at exactly the point the fox does.

Built out as a full set: black and orange field variants, a rounded app tile, the mark alone as an avatar, and a logo animation that draws the sketch before resolving into the final vector.